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Game day motion design for Charlotte FC at Bank of America Stadium.
Details
- Role:
- Direction, Shoot, Edit, Motion Title Design
- Location:
- Bank of America Stadium, Charlotte, NC
- Tools:
- After EffectsPremiere Pro
Overview
Shot, edited, and created the motion title work, blending live stadium footage with experimental typography for a premium game day experience.
The piece focused on the feeling of game day from inside Bank of America Stadium: arrival, anticipation, crowd energy, suite atmosphere, and the branded moments that make the experience feel specific to Charlotte FC.
Experience
Built around the energy of Charlotte FC match day.
The piece focused on the feeling of game day from inside Bank of America Stadium: arrival, anticipation, crowd energy, suite atmosphere, and the branded moments that make the experience feel specific to Charlotte FC.
Production
Handled the full video process from capture through edit.
The project combined shooting, editing, and visual direction into one workflow. That kept the final pacing tied closely to the original footage and made it easier to shape the piece around real moments from the stadium environment.
Motion
Built experimental title work to support the brand atmosphere.
The motion title work added a more designed layer to the footage without turning the piece into a traditional promo. The titles acted as short branded hits, adding rhythm, identity, and energy between the live-action moments.
A compact stadium piece built around brand, motion, and place.
The result is a game day experience piece that connects Charlotte FC, Bank of America Stadium, and suite-level hospitality through footage, edit rhythm, and motion title design.